Compliance, Investigations & White Collar
Advertising Compliance Advisory
We have assisted clients in the natural conventional food, cosmetics and dietary supplement/nutraceutical industries, as well as other industries, conduct advertising reviews for compliance with Federal Trade Commission (FTC) substantiation standards. In recent years, the FTC has shown a new aggressiveness in challenging claims made by advertisers in all media – be it print, television, radio, or even social media such as Twitter, Facebook, or Instagram. With our years of experience, we can work with our clients to identify potential problems and guide them through the process necessary to ensure that they are substantiated by “competent and reliable evidence accepted by experts in the field” – the standard applied by the FTC and State Attorneys General across all fields of advertising.
We also have the skills to assist with responses to FTC access letters or civil investigative demands, State Attorney General Investigations, class action complaints, competitors’ challenges lodged with the National Advertising Division of the Better Business Bureaus (NAD), as well as unfair competition/Lanham Act challenges to advertising. These same skills are used to help our clients respond to unfair advertising practices by their competitors through the preparation and filing of challenges with the NAD or in federal and state courts.