Cannata Quoted in Newsday
October 17, 2018 |Michael Cannata was quoted in a Newsday article regarding a recent federal trademark infringement lawsuit between an India-based information technology firm and a Plainview information technology firm with the same name.
“In recent years there has been a marked uptick in firms in general enforcing their intellectual property rights,” said Cannata. “By going through the rebranding process, you’re going to lose whatever goodwill you may have generated in the brand already.”