Student-Athlete Sponsorship Deals in 2022…What Businesses Should KnowMarch 17, 2022 |
Since the National Collegiate Athletic Association (NCAA) adopted its Interim Name, Image, and Likeness (NIL) Policy in June 2021, which allows college athletes to receive NIL-based compensation, businesses and athletes alike have capitalized on the new rules by entering into varied sponsorship deals. These collaborations between businesses and athletes have ranged from multimillion-dollar endorsement deals to local shops engaging athletes for social media advertisement. However, with the fluidity of the NIL rules from the NCAA to the state level and the lack of federal guidance, businesses should keep pace with the ever-changing landscape and know whether potential deals meet all NCAA, state and school requirements.
This article appeared in US Law Magazine