Ullman Gives His Perspective on ‘Memory Improvement’ ProductApril 19, 2018 |
Marc Ullman was interviewed for a Nutraingredients-USA article entitled, “FTC Begins Refunding Consumers in False Memory Claims Case.” The article discusses a product named CogniPrin, promoted via radio segments that were created to sound like radio talk shows.
Marc noted that using radio ads to promote nutritional products can create compliance issues. “There is a problem on radio with making adequate disclosures. My experience is that the content is barely able to be jammed into the time allotted, and that they don’t get around to disclosing the fact that the endorsers might be paid or that people who sound like physicians might not be.”
To read the article, click here.
- Marc S. Ullman