Ullman Comments on Review HijackingFebruary 21, 2023 | |
Marc Ullman commented on the NutraIngredientsUSA article, “FTC charges The Bountiful Company for ‘review hijacking’ on Amazon.”
“Review hijacking ‘seems like a legitimate issue,'” said Ullman. “What you’re dealing with is not just changing the labels, but the doses, and more. It’s really a different product and that’s a problem both for consumers and competitors.”
Ullman stated, “I’m surprised this was able to happen. I’ve had issues with clients where even relatively minor label or packaging changes has led to it being considered a new SKU. It’s baffling that The Bountiful Company was able to do this.”
Read the full article here.
- Marc S. Ullman