Ullman Warns Sports Nutrition Companies of False AdvertisingJuly 9, 2018 | |
Marc Ullman was quoted in a NutraIngredients-USA article, “NAD ruling reaffirms that science on ingredients shouldn’t be extrapolated to cover finished formulation.”
The National Advertising Divison has recommended that a sports nutrition marketer called VH Nutrition discontinue claims made on their supplement “TriDrive” in which they indicate boosts oxygen update capacity and speed recovery.
Ullman said, “you need to make sure your claim ties in exactly to what your substantiation shows. If the substantiation relates to the ingredients, then you need to say something like, ‘ the ingredients in this supplement have been shown to boost VO2Max.'”
“And then you have to make sure that your dose of that ingredient matches, or at least reasonably matches, the dosages used in the science you are relying on,” Ullman concluded.
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