Lewis, Balboni, Ullman & Shapiro to Speak at SupplySide West ExpoOctober 4, 2016 | |
Shari Claire Lewis, Michael A.L. Balboni, Marc S. Ullman and Steven Shapiro will speak at the SupplySide West Expo being held in Las Vegas from October 4-8, 2016. SupplySide West is the world’s leading ingredient and solutions trade show where science and strategy intersect. Over a thousand exhibitors and 120 hours of educational programming attract decision makers from around the world to this event.
Lewis, Balboni and Ullman will be participating in a panel discussion entitled, “Digital Transformation and the Need for Data Security.” This session will address the very serious risk posed by potential cyber-attacks on any business, the legal obligations to protect employee and customer data, and the steps that can be taken to protect a business from hackers and/or malicious software.
Shapiro will be participating in a workshop entitled, “Capitalizing on the Future of Energy Drinks, Shots and Supplements.” In today’s hyper-stressed world, it’s no wonder that sales of sleep aids and energy drinks continue to rise. Consumers are seeking ways to manage over-programmed lives; however, they’re also starting to question whether there are more natural solutions and if the products they’re choosing are really delivering the goods they promise. Take a look at the market opportunity, innovative formulation approaches, and tips on effective—and legal—marketing in the fast-changing market.
For information on all of the educational programs and networking opportunities at SupplySide West, Click Here.