Lewis, Balboni, Ullman & Shapiro to Speak at SupplySide West Expo

Shari Claire Lewis, Michael A.L. Balboni, Marc S. Ullman and Steven Shapiro will speak at the SupplySide West Expo being held in Las Vegas from October 4-8, 2016. SupplySide West is the world’s leading ingredient and solutions trade show where science and strategy intersect. Over a thousand exhibitors and 120 hours of educational programming attract decision makers from around the world to this event.

Lewis, Balboni and Ullman will be participating in a panel discussion entitled, “Digital Transformation and the Need for Data Security.” This session will address the very serious risk posed by potential cyber-attacks on any business, the legal obligations to protect employee and customer data, and the steps that can be taken to protect a business from hackers and/or malicious software.

Shapiro will be participating in a workshop entitled, “Capitalizing on the Future of Energy Drinks, Shots and Supplements.” In today’s hyper-stressed world, it’s no wonder that sales of sleep aids and energy drinks continue to rise. Consumers are seeking ways to manage over-programmed lives; however, they’re also starting to question whether there are more natural solutions and if the products they’re choosing are really delivering the goods they promise. Take a look at the market opportunity, innovative formulation approaches, and tips on effective—and legal—marketing in the fast-changing market.

For information on all of the educational programs and networking opportunities at SupplySide West, Click Here.